Epoxy & Concrete Coating Bushinesses Only
Epoxy & Concrete Coating Businesses Only
The Epoxy Offer Playbook:
How to Craft an Irresistible Offer That Floods You With Quality Leads
👇Press Play👇
Your offer is the foundation of your success.
When you have a killer offer and apply it correctly you 100% will see quick and consistent results like this
👇
Vision Coatings
Kiwi Epoxy
Think of your offer like surface prep: if the floor isn’t prepped right, the epoxy won’t stick or last. Same with your marketing—if your offer isn’t prepped to stick in your customer’s mind, nothing else will matter.
Without a killer offer, even the best website or ads—Facebook, Instagram, Google, Marketplace—won’t deliver. That’s why you’re not consistently generating quality leads.
And if your “offer” right now is a free quote or a small discount —pay attention.
That’s what 99% of epoxy companies do.
Do you really think you’ll stand out?
A “free quote” tells people to shop around.
A “discount” tells people to chase the cheapest option.
Naturally, both train customers to focus on price. That’s why you keep running into tire kickers and price shoppers. This makes it hard to scale a business.
But the guys I work with don’t play that game. They use offers that make saying “no” feel stupid. Offers that bring in buyers who want results, pay more, and close fast. 💪
When you build your business on a real offer, you:
✅ Generate more leads
✅ Fill your calendar consistently
✅ Stop competing on price
✅ Scale with confidence
So let’s fix your offer to bring in more jobs, more money and more freedom—that’s the life you actually want to live.
Why Most Epoxy Offers Fail
Here’s the truth: people don’t buy epoxy floors because it “makes sense.” They buy emotionally first. Logic and price only come in afterward to justify the decision.
If your “offer” is just a free quote or a small discount, you’re skipping the emotion and going straight to logic. That’s why people price shop you to death. A killer offer sells the emotion—so price becomes secondary. That’s how you attract clients who see you as the only quality choice, not the cheapest choice.
But emotion alone isn’t enough. The success of your offer depends on the value your customer sees in it.You need to measure and dial up that value so people feel compelled to say “yes.”
That’s where Alex Hormozi’s Value Equation comes in:
How This Applies to Epoxy Offers👇
Dream Outcome
Lever: The bigger and more vivid the result, the more people want it.
Example: “Not just a floor—a showroom shine, a garage they’re proud to show off, a surface that outlasts their house.”
Ad Angle:
👉 “Imagine walking barefoot on a floor that looks so flawless your neighbors ask who did it. That’s what we create in just 2 days—floors built to outlast your house.”
Perceived Likelihood of Success (Risk Reversal)
Lever: Stack the proof so they truly believe you’ll deliver.
Example: “We guarantee your floor will remain flawless for 10 years—or we’ll fix it for free and pay you $500.”
"We’ve already transformed 312+ floors across [service area], all 5-star reviews."Facts: Only 5% of people actually claim a guarantee so the amount of amount of money made by having a killer guarantee is a no brainer.
Ad Angle:
👉 “Most companies ‘hope’ their floor lasts. We guarantee it for 10 years or we fix it AND pay you $500. That’s how confident we are.”
Time Delay
Lever: Faster results feel more valuable.
Example: “We’ll transform your space in just 2 days.”
Ad Angle:
👉 “Your dream garage floor—done in 48 hours. No waiting weeks. No disruption.”
Effort & Sacrifice
Lever: The less work your customer has to do, the higher the value.
Example: “We handle all prep, cleanup, and protection.”
Ad Angle:
👉 “We do all the heavy lifting—prep, cleanup, protection. You just enjoy your new floor—stress-free from start to finish.”
That’s why a “Free Quote” or “10% Off” will never compete with a killer offer—it doesn’t hit any of those levers.
Now that you’ve learned how to maximize each value lever, let’s look at the finishing touches that turn a strong offer into an irresistible one your leads can’t ignore.
The Finishing Touches That Seal the Deal
You’ve got the foundation down—now let’s add the finishing touches that make your offer impossible to ignore.
Bonuses – Sweeten it
Lever: Add small extras that feel huge to your customer.
Example: “Right now we’re including a premium sealant—normally valued at $250—at no additional cost.”
Ad Angle:
👉 “For a limited time, every floor comes with a premium sealant ($250 value) free—so your floor stays glossy, durable, and protected for years.”
Price/Value Alignment – Frame it correctly
Lever: Position your offer as an investment, not a purchase.
Example: “You’re not just getting a floor—you’re investing in a lifetime surface that outlasts ordinary floors.”
Ad Angle:
👉 “This isn’t just a floor—it’s a lifetime surface that resists cracks, stains, and wear long after ordinary floors give out. A one-time investment for years of peace of mind.”
Scarcity & Urgency – Push action
Lever: Limited spots or time-bound installs create motivation to act.
Example: “Only 7 spots available this month—lock yours in before winter.”
Ad Angle:
👉 “We only take 7 installs this month to guarantee quality—and they’re already filling fast. Secure your spot now before winter hits.”
Curiosity/Intrigue – Make them wonder
Lever: Spark questions and highlight your unique difference.
Example: “We’re the only company in the area using this unique method that guarantees a showroom shine every time.”
Ad Angle:
👉 “Other companies don’t want you to know about the method we use to guarantee a showroom shine every time. We’re the only ones in [area] doing it—ask us why.”
Bringing It All Together
You’ve seen the levers, the examples, and how each could be used in an ad. Now let’s look at what it looks like when you combine them into one irresistible ad!
💥 LIMITED TIME FLOOR OFFER! 💥
Experience a floor that stays flawless and functional for life—walk barefoot, spill-proof, scratch-proof, and glossy from day one, forever.
Here’s the difference: we guarantee your floor will stay perfect for 10 years. If it doesn’t, we’ll fix it for free and give you $500. You’ll have a hard time finding a guarantee like that anywhere else.
We’ve already transformed over 300 floors with this exact promise, and our clients love it—resulting in hundreds of 5-star reviews (check out the before/after photos!).
We are currently only offering this unmatched guarantee to 7 homeowners this month.
Plus, we handle all prep, cleanup, and protection—you don’t lift a finger. Right now, we’re including a premium sealant—normally valued at $250—at no extra cost to make your floor shine and last for years.
And if that wasn’t enough, your dream floor can be installed in just 1–2 days—so you’ll enjoy it before winter hits.
Most homeowners settle for ordinary floors—but you value quality and beauty, and this guarantee is only available to a select few.
👉 Will you be one of the 7 chosen homeowners to get this lifetime guarantee?
Click the button below to claim your spot before it’s gone.
Notice how this example weaves together:
A big bold hook (scarcity + transformation)
Proof & credibility (300 floors + reviews)
Risk reversal (guarantee + $500
Bonuses (premium sealant)
Urgency (only 7 spots this month)
Easy CTA (click to claim)
And the others?
Each one is a critical piece of the puzzle for attracting better leads—buyers who are happy to pay top dollar because they see the value in your skills and expertise.
Instead of worrying about price, they’re focused on value and results. This is how you sell emotionally and set yourself up for easy closes—even while you sleep.
All that’s left? Put these levers together for your business, and you’ve created your very own killer offer! 💪
✅ More leads who are ready to buy, not just price shop
✅ Leads that perceive the full value of your expertise
✅ A calendar that fills consistently with high-paying clients
✅ A predictable, scalable, and stress-free business
Nail the value levers, stack the proof, and add the finishing touches—and your offer does the heavy lifting, so you can focus on running your business and delivering results.
Turning Your Offer Into Results!
Here’s the truth: having a killer offer on paper won’t automatically fill your calendar. Leads don’t turn into booked jobs just because you wrote a perfect offer. You need to know exactly how to plug it into your business so you can turn your offer into real results every week.
Inside the Coating Kings Accelerator, I’ve broken it down step-by-step. Epoxy business owners take a killer offer and turn it into:
✅ More leads—the right type of buyers, not price shoppers
✅ More booked jobs—so your calendar stays full
✅ More revenue—without stressing over sales calls
These are the exact systems my clients use worldwide to hit their revenue goals every week—and scale predictably. No more rollercoaster months—just consistent growth. 🚀
I only open this program to a select handful of epoxy business owners each month to give full attention to those serious about results.
If you’re ready to turn your new killer offer into a fully booked, high-paying schedule, click below to see exactly how it works.